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glossy is creativity and advertising. This site is both weblog and online portfolio.
 
 
 
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May
 
Posted May 30 2008
Evil Dead: The Musical
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Evil Dead: The Musical
Here's the latest from Saatchi & Saatchi Toronto for Evil Dead: The Musical. The goal of this print campaign was to convince theatre goers that this musical isn't gory but that it's just like all the other musicals people love just a bit more evil. It must be working as ticket sales have gone up 30% since this campaign started and the posters have become so popular that people are stealing them off the streets (now the theatre is selling them for $10 each). Kudos to Saatchi & Saatchi. View the posters and full credits here. Facts scooped from Marketing.
 
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Posted May 28 2008
Be kind, rewind.
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Be kind, rewind.
I love director Ringan Ledwidge's work - Getting Dressed is one of my all time favourites. Here is his latest for Orange via Publicis, Paris titled Rewind City. Very nice. Scooped from Boards.
 
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Posted May 27 2008
KFC goes for subliminal messaging
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KFC goes for subliminal messaging
Apparently KFC wants you to think there is money in your sandwich. A tipster sent The Consumerist this still from the latest KFC Snacker television commercial with what looks like two US one dollar bills hidden amongst the lettuce. Read the full story here. Found via AgencySpy.
 
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Posted May 27 2008
Your cell phone company is evil
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Your cell phone company is evil
This broke back in December when I was way to busy with my own work to look at anybody else's. But this film was just posted on YouTube a few days ago, which is how I discovered the campaign, so I'm posting it now for those of you who may have missed it too. I prefer the animated "villains" to the live-action "heroes", but that's just me. I particularly love the voice of the female villain. No Evil is a campaign for Net 10. The concept is that all cell phone companies are evil and I think we can pretty much all agree with that (Rogers, you are evil and you know it). Agency is Droga5. So good.
 
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Posted May 26 2008
Samsung takes over Union Station
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Samsung takes over Union Station
Cheil Worldwide Canada has taken their Express Yourself campaign for Samsung underground and has  completely covered every possible surface in Toronto's Union Station. See pictures here. Full credits and campaign background are here. Earlier this month they released two broadcast spots (TV and cinema) - Express Yourself and Toronto FC and a full print campaign.
 
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Posted May 22 2008
Take a trip to Montréal
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Take a trip to Montréal
I've been to Montréal many times and love it. Sid Lee has captured the essence of the city in this amazing new website which uses AJAX technology to let you fluidly go from flying above to zooming in on whatever catches your eye. Web production: Cactus; pro co: Fake. Scooped from Stimulant.
 
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Posted May 22 2008
FWA Theater
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FWA Theater
FWA (Favorite Website Awards) has been one of my favorite sites for a while now. They continually showcase the very best online creative. Now, they are branching out and have just launched FWA Theater where they are showcasing the best videos including ads, short films, viral, trailers and music videos. There is even a place for you to save videos to your own personal library. Congratulations to Rob Ford & the team at FWA on launching such a great resource.
 
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Posted May 20 2008
Animation painted on public walls
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Animation painted on public walls
A friend set me this link this morning with the line, "this is so cool I've never seen anything like this before". Well, that peeked my interest and I was not disappointed. This is Muto, an ambiguous animation painted on public walls, made in Buenos Aires and Baden. Animation and editing by Blu and produced by Mercurio Film. "Muto" was also included in Creativity's Top 5 last week.