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glossy is publicity and marketing for the advertising and creative industries. This site is both weblog and online portfolio.
 
 
 
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June
 
Posted June 27 2006
Spiteful Squirrels, Pissed Off Pigeons, Grumpy Gold Fish
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Spiteful Squirrels, Pissed Off Pigeons, Grumpy Gold Fish
Beware the wrath of jealous animals. Lowe Roche Toronto's latest TV campaign for the Toronto Zoo features ordinary animals retaliating over the amount of attention zoo animals receive. The spooky spots each end with www.jealousanimals.com where you'll find more bitter banter from the over looked ordinary animals.
 
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Posted June 26 2006
Zero 7 - Throw it All Away
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Zero 7 - Throw it All Away
This video for Zero 7 was shot entirely with digital still cameras and the over 8000 frames were put together at Click 3X. Impressive. Directed by Matt Lenski.
 
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Posted June 26 2006
Taste the Rainbow
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Taste the Rainbow
Reginald Pike dircetor Lena Beug takes you on a mini adventure to the tropics with this new spot for Skittles. Agency - TBWA Toronto.
 
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Posted June 23 2006
I Had My First Whack This Week, And I Liked It
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I Had My First Whack This Week, And I Liked It
Whack is a sour lime carbonated slushy available only at Mac's Convenience Stores in Canada. I worked with Bos Toronto to promote the product launch & I finally got around to having a Whack. It was really good. Watch the TV/cinema campaign here and the double entendre filled website here. Caution: if you have a Whack too fast, you get a brain freeze.
 
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Posted June 22 2006
"Men Go To Strippers. Women Get Pedicures."
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Director Brian Lee Hughes is in Toronto shooting with Crispin Porter + Bogusky & he brought me Beauty Parlor Wisdom, the follow-up to Taxi Driver Wisdom. The book is filled with entertaining, inspiring and thought provoking quotes from stylists, manicurists, shampooers...you get the idea. Written by Risa Mickenberg,photography by Joanne Dugan, designed by Brian Lee Hughes and it’s cover is glossier than OPI Big Apple Red. Thanks BLH!
 
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Posted June 21 2006
Take the Plunge With Nestea
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Take the Plunge With Nestea
Lowe Roche Toronto has just launched a viral campaign for Nestea, plungeandplay.com. The site highlights the latest Nestea commercial and a game where you "plunge" for bottles of Nestea. Depending on how well you do in the game, different live action scenes come up at the end. That's the best part, so be sure to play to the end.
 
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Posted June 20 2006
Cavorting in Cannes
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Cavorting in Cannes
DDB & Campaign magazine have joined forces to create a fun site full of Cannes updates and events as well as opportunities for shameless self promotion or blackmailing colleagues. The latter refers to the section where you can upload your own pics and add captions. I can see this getting totally out of control, in a good way. 
 
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Posted June 19 2006
Oh Moz, You've Still Got It
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Oh Moz, You've Still Got It
Ol' Morrissey still looks pretty darn good in his latest video, The Youngest Was The Most Loved, beautifully directed by AV Club.
 
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Posted June 15 2006
Look Out Brooke Burke
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Look Out Brooke Burke
Yesterday I had a little rendezvous with the King. He was in Toronto shooting his latest commercial with The Perlorian Brothers and took a few moments off for a quick cannoodle. And for those of you who don't know, the King is quite the lady's man. I'll refrain from making a Whopper joke.
 
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Posted June 14 2006
Yoho Yue Joins Crush
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Yoho Yue Joins Crush
Toronto-based design/motion graphics company Crush has added Yoho Yue to its design roster. Yue was previously a senior designer at Canadian kids' channel YTV, and prior to that, ran his own ad agency in Guangzhou, China. Watch his YTV reel here.
 
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Posted June 13 2006
Souvenir of Canada
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Souvenir of Canada
Here's another quirky campaign from director Aleysa Young, of UNTITLED's Runt division. This time it's two trailers for Douglas Coupland's film Souvenir of Canada. Agency is ACLC Toronto. Watch both spots here.
 
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Posted June 12 2006
Copywriting Assignment From Advergirl
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Copywriting Assignment From Advergirl
Leigh Householder, better known as blogger Advergirl, has gotten a kitten & is looking for copywriters to help her name it. Check out the suggestions, good and bad, on her site.
 
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Posted June 12 2006
If Only Laundry Was as Fun as Snorkeling
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If Only Laundry Was as Fun as Snorkeling
It's not often a commercial for a washing machine can make you say "wow". This spot for Ariston called "Aqualtis" is beautiful. Directed by Film Master's Dario Piana. Anyone know who did the music? It's lovely. This spot takes a while to load, but it's worth it.
 
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Posted June 06 2006
Stash Magazine Turns 21
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Stash Magazine Turns 21
VFX/animation/design magazine Stash turns 21 this month and their latest issue is crammed full of great work. This issue includes some extras features too - The Stash Shorts Mini-Fest 1, a collection of works from three solo film makers and a six-track music sampler from indie outfit Consumers Research and Development. View the Stash 21 trailer here.
 
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Posted June 05 2006
Choose Your Own Adventure Books Are Back
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Choose Your Own Adventure Books Are Back
I was just talking about these great books the other day & now they are back. They were first published in 1979 and if you've never heard of them, they allowed the reader to make choices while reading to mix up the stories to different outcomes and endings. Eight of the original stories have been re-released and revamped with 21st century references (mobile phones etc). Very Cool.
 
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Posted June 02 2006
G4 Star Trek Cribs
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G4 Star Trek Cribs
Even if you don't like Star Trek, it's Friday and we all need a chuckle. Thanks Freddie.
 
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Posted June 02 2006
WWF Asks You to Recycle
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WWF Asks You to Recycle
I love when ads are clean, simple and clever like this one for the World Wildlife Fund. Not preacy, just creative. From DDB & Company Istanbul. Creative team: Karpat Polat and Ali Bati. Thanks to Laura Roque for sending.
 
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Posted June 01 2006
Bacardi Blogs Badly
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Bacardi Blogs Badly
Bacardi has launched a website & billboards all over Toronto. I have to say, I don't like the site. It lacks sublty and originality and the content, well it's quite dull. Viral can be done so well. Take Virgin's Yutaka Loves London, for example. Brilliant. The only link to Virgin is the little airplane in the sky.
 
 
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