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glossy is publicity and marketing for the advertising and creative industries. This site is both weblog and online portfolio.
 
 
 
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August
 
Posted August 31 2009
A Little Piece of Happy
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A Little Piece of Happy
As part of their "a Little Piece of Happy" campaign, Trident, via The Hive, Toronto, took over Toronto's Dundas Square on Thursday by placing 3200 pinwheels in real grass. The set up took a little over three hours and people were encouraged to walk away with a pinwheel & some gum (a little piece of happy). Similar executions also took place in Calgary and Vancouver. Thanks to Michelle for the scoop.
 
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Posted August 27 2009
Be in the know in NYC
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Be in the know in NYC
It's been a while since I posted any funny TV commercials on glossy - I just don't think anything has made me laugh in a while (crime). So I'm going to ease back into comedy with these three dry humor spots for NBCNewYork.com via Mother, New York and directed by Biscuit's Aaron Ruell. Ted is my fav - makes me want to eat shrimp cocktail. Also check out Liz and Ron. Full credits are here.
 
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Posted August 27 2009
StripTea
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StripTea
I love tea. I drink two to three cups of tea every morning and usually one or two in the afternoon. I think this StripTea, from Donkey Products, is hilarious. There's also RoyalTea and DemocraTea. What about CelebraTea? or DeadCelebraTea? That would be great. Scooped from Firat at Elma+Alt+Shift.
 
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Posted August 27 2009
Swedish Goodies
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Swedish Goodies
Check out the goodies on Swedish designer Jens Nilsson's portfolio site Dancemade. Love his identity work. Thanks for the email Jens.
 
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Posted August 25 2009
Sand Animation
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Sand Animation
Have you seen Kseniya Simonova creating sand "animation" on Ukraine's Got Talent? Truly amazing. I wonder how long before this technique is used in a TV commercial - or has it been? Anyone know? Thanks to my Ukrainian Dad for the tip. xo
 
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Posted August 24 2009
8-Bit Trip
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8-Bit Trip
Those of you who read glossy regularly know that I am a fan of Lego. So I love this spot which is made up of 1500 hours of moving Lego bricks and is stop-motion tribute to 8-bit video games. Animated by Tomas Redigh to a track by Daniel Larsson also known as the Swedish creative duo Rymdreglage. Found via Cpluv.
 
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Posted August 24 2009
Twenty120 NYC Launch Party
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Twenty120 NYC Launch Party
For those of your not familiar with it, Twenty120 is 20 short films, each 120 seconds, created on a theme and free of any client constraints. The theme of this third annual collection is Age of Opulence and films have been created by a diverse group of directors and studios including Psyop, Royale and Digital Kitchen. Watch a trailer of this year's films here and a press release on them here. The official launch party is this Thursday night at the Art Directors Club in NYC. More info on Facebook.
 
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Posted August 19 2009
Go see District 9/I love Christopher Jones
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Go see District 9/I love Christopher Jones
I saw District 9 on Monday night & I LOVED LOVED LOVED it. Loved it. Do you get that I loved it? I can't wait for District 10 to come out (not sure if this is in the works but my fingers & toes are crossed that it is). Congrats to director/writer Neill Blomkamp on a job well done. Kudos also go out to my friends at Embassy in Vancouver who did some of the VFX.
 
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Posted August 18 2009
Escalator "Animation"
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Escalator
As Shots says, here's something super cool to copy & pass off as your own.
 
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Posted August 17 2009
Poor little Salty
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Poor little Salty
There's some really cute character design in this new spot for Knorr Sidekicks - Salty is sidekicked to the curb, so to speak. I actually feel sorry for the little guy. DDB Canada Toronto created the spot, it's directed by Sons and Daughters David Hicks and features visual effects by AXYZ. Full credits and a selection of stills are here.
 
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Posted August 17 2009
Goodbye London
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Goodbye London
Nice video for Luke Jackson's Goodbye London, directed by Murray John. Found in the Feed section of Creative Review's site.
 
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Posted August 17 2009
Go ahead, pee in the shower
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Go ahead, pee in the shower
Here's a great spot from Brazil urging people to save water by peeing in the shower.
 
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Posted August 13 2009
Great biz card
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Great biz card
I was visiting my friends at Extreme Group yesterday - for those of you who don't know them (shame) they are originally a Halifax-based (Nova Scotia) agency that opened up a Toronto shop about a year ago and recently moved into some really nice digs in Liberty Village. I digress. While I was there, loving their office Yorkie, I caught a glimpse of this business card they recently created for a Toronto painting company. Love it. View the card and full credits here.
 
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Posted August 13 2009
Heineken Music
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Heineken Music
Here's a new spot for Heineken via McCann Erickson, Dublin created by Psyop. It's a bit of a different look for a Heineken ad, but I like that it incorporates the hand that they've been using in past campaigns. Full credits are here. On a side note, I rarely drink beer but yesterday at lunch, on a patio in 30 degree celcius heat, I had a very cold Heineken. It was yummy (thanks for buying Anthony).
 
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Posted August 13 2009
Julian Plenti: Games for Days
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Julian Plenti: Games for Days
Julian Plenti is Paul Banks, the lead singer from Interpol, and Games for Days is the first viedo from his debut solo album Julian Plenti is...Skyscraper. It's directed by Javier Aguilera, co-stars Metric's Emily Haines (nice shoes) and was edited by my friend Dave De Carlo at Rooster. Thanks to Dave for the scoop.
 
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Posted August 11 2009
Let's Ruin Something With Advertising
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Let's Ruin Something With Advertising
Here's the latest someecards tee from Busted Tees (it's 15% off this week) I love it & bought one for Mr. Glossy (as he works in the industry too). It follows a close second to this one, which I picked up as a birthday present for a client.
 
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Posted August 10 2009
80's Ice Cream
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80's Ice Cream
Not a great shot, shame about the reflection, but I love this 80's ice cream ad with its 80's workout craze theme. Nothing says exercise more than, um, ice cream. I snapped this pic this past weekend at the Vegreville, Alberta fair. Right after getting nauseous on the tilt-a-whirl and right before eating a candy apple (yum) and riding the faris wheel with my 5-year-old nephew Blake. Good times.
 
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Posted August 10 2009
Beater Bike
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Beater Bike
David Chant, one of the partners at Toronto's Electric Company, has launched a side project Beater Bikes. The super simple, super cool bikes were designed in Toronto and manufactured in the EU, to EU safety standards and are super affordable too - $325 tax included. There's a launch party this Thursday night at Resistor Gallery, from 6-10pm, and bikes will be available for sale.
 
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Posted August 10 2009
Great Canadian Creative Faceoff
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Great Canadian Creative Faceoff
Marketing magazine is looking for the creative crème de la crème of the Canadian advertising industry for the first annual Great Canadian Creative Faceoff. They are looking for creative individuals from across all sectors of our industry—agency, marketer, media and PR. Naturally, professional accomplishments are essential, but equally important are creative pursuits outside the office - they are looking for writers and copywriters, designers, directors, editors, publishers, etc., who may also, in their spare time, be first-rate musicians, painters, sculptors, dancers, actors and poets. Full details are here. The nominees will be voted on by Marketing readers and the award given to the industry’s most overall creative Canadian.
 
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Posted August 07 2009
Glossy on Holiday
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Glossy on Holiday
Sorry for the lack of posts, I'm visiting my Baba (Ukrainian for Grandma) in Vegreville, Alberta, home of the world's largest Easter Egg. I'm back on Monday and will update again then.
 
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Posted August 05 2009
Crush wins at LA Shorts Fest
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Crush wins at LA Shorts Fest
Hoorah! to my friends at Crush for picking up the Best Music Video Award at the 2009 LA Shorts Fest. They won for their Man-Sized Wreath video for R.E.M. Full credits, a selection of stills and production notes from Crush creative director Gary Thomas on Man-Sized Wreath are posted here. Man-Sized Wreath is the follow-up to their R.E.M. Hollow Man video - the story on how Crush hooked-up with Michael Stipe & R.E.M. is posted here.
 
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Posted August 05 2009
Absolut Anthem
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Absolut Anthem
Here's a gorgeous new spot for Absolut via TBWA/Chiat/Day NY, directed by Rupert Sanders, with visual effects by MassMarket and put to one of my fav New Order songs, Ceremony (I hear the version on the commercial is a cover, and a very good one, by Fall on Your Sword).
 
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Posted August 04 2009
Removing Barriers Movement
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Removing Barriers Movement
Here's a dark and effective new outdoor and print campaign out of McCann Erickson, Istanbul for Engellerikaldir Movement (Removing Barriers Movement) - a human rights campaign. The campaign aims to raise awareness of the plight of the 8.5 million disable people living in Turkey and the struggle they face in their everyday lives. View it & full credits here (thanks Firat).
 
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Posted August 04 2009
Psyop make a Perfect Day for Peugeot
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Psyop make a Perfect Day for Peugeot
Here's a very pretty spot directed by Psyop, with visual effects by MassMarket, for Peugeot via BETC Euro RSCG, Paris. View Perfect Day. Full credits.
 
 
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