I've been a fan of Montreal-based Sid Lee for some time now and I'm happy to report that they've just opened the doors to their new European office in Amsterdam. Sid Lee's Amsterdam headquarters not only houses the agency, but also the company’s first creative gallery, retail store and café. It all sounds super cool. Good thing they changed their name a few years back from Diesel to Sid Lee. The name Diesel would have been really confusing in regards to the retail store. The full story, with pics, is here on Marketing's site.
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