Psyop Workshop: Blurring the line between art and commerce in advertising. An exploration of the process.
Wednesday 24th June at 15:00-17:00
This workshop will give the audience an insight into the process and thinking which Psyop goes through on a typical project, from conception, through script development, character design, stylistic explorations, animation tests and previz, editing, rounds and rounds of animation, compositing, creation of effects, and achieving the final look.
Through looking at a few specific projects at different stages, we will interactively involve you in the decisions we make on a day to day basis over the course of a project and how they might effect the final outcome, including looking at stylistic and character references, picking character designs, what to look for in a style frame, how to judge previz and animation, and how it always all comes together in the end!
Good design starts with a good concept - taking the germ of an idea and running with it. In that spirit, and to demonstrate the importance of play, spontaneity and creative exploration, delegates will be divided into groups, given a music track, posterboard, some markers and a range of interesting visuals and will be asked to come up with a concept or story inspired by the music. Work will be presented, prizes will be given, fun will be had.
Psyop has a proven track record of creating some of the most artistic and well designed messages for some of the biggest and most progressive brands in the World including the Cannes Silver Lion winning Happiness Factory series for Coke, the TV incarnation of the Cannes Gold Lion winning Beijing Olympics "Together" campaign for Adidas, Converse's 100 year anniversary "My Drive Thru" music video & TV campaign, and MTV's HD showcase "Crow", they are undoubted masters of putting the a-r-t into AdveRTising.
Justin Booth-Clibborn has been Executive Producer at Psyop since 2002 and is now the Managing Partner. From 1996 to 2001, he worked in Los Angeles as a freelance director, producer, assistant director and visual effects/post production supervisor for music videos and television commercials.
Justin started his career as Account Executive at FCO and DFSD/Bozell and since then has been a producer or executive producer for hundreds of commercials for clients and agencies from all over the world. Justin received an MA from Cambridge University.
Founder, Creative Director
Marie Hyon is a Founder and Creative Director of Psyop. In that capacity, she has directed spots for clients such as Converse, Fanta, Adidas, MTVHD, Lugz, Miller, Fox Sports Nascar and Motley Bird to name a few.
Prior to joining Psyop, from 1993 to 1999, Marie served as Designer and Director for the on- and off-air design division of MTV networks. She has won numerous awards: 17 BDS awards, including the BDA World Class Awards and the Lifetime Achievement Award, D&AD Gold Pencil, AICP awards, several ID Magazine Design recognition awards and The Art Directors Club Award. Her work was also included in the National Design Triennial of Cooper Hewitt, an installation of the Bilbao Guggenheim Museum, and is part of the permanent collection at the MOMA. Marie received a BA from Parsons School of Design, New School University
Founder, Creative Director
Marco Spier encouraged a team of creatives of different disciplines to come together to found PSYOP in 2000. As Creative Director, he has directed the TV spots for the Gold Lion-winning 2008 adidas 'Together' campaign as well as projects for Converse, MTV, Fanta, Siemens, among others, and received many international awards including numerous BDA awards, including the BDA World Class Awards and the BDA Lifetime Achievement Award, a D&AD Yellow Pencil, AICP awards, several ID Magazine Design recognition awards and The Art Directors Club Award.
His work was also included in the National Design Triennial of Cooper Hewitt and is part of the permanent collection at the MOMA. Prior to founding Psyop, from 1996 through 1999, Marco served as one of the members of MTV’s Digital Television Laboratory (DTV). There he developed and tested new animation technologies, techniques and unique content. Marco received an MA in Industrial Design from the Berlin Art College HdK, Germany.