Bob’s Your Uncle Named Agency of Record for Church’s Texas Chicken in Canada
The Independent agency to lead creative, media, and digital as the QSR brand accelerates national growth
Toronto-based independent agency Bob’s Your Uncle has been named the Canadian agency of record for Church’s Texas Chicken. The new partnership builds on the agency’s deep expertise in the food and beverage sector and its track record of driving growth for category-leading quick service restaurant (QSR) brands.
Church’s Texas Chicken has had a presence in Canada since 1978, and following a period of strong growth, is now focused on accelerating that momentum. Bob’s Your Uncle will lead strategy, creative, media, social, and digital efforts to support Church’s continued brand expansion across the country.
“Church’s has a clear vision for growth, and we’re excited to help bring it to life with strategic, insight-driven work,” said Bob Froese, Partner and Chief Creative Officer at Bob’s Your Uncle. “It aligns perfectly with our focus on helping ambitious brands translate momentum into long-term success.
“Bob’s Your Uncle brings a deep understanding of the QSR space and a proven ability to elevate brand visibility. We’re confident their strategic approach and creativity will help accelerate our growth plans in Canada,” said Gregg Gallagher, Church’s Texas Chicken’s Vice President, Americas.
Bob’s Your Uncle previously played a key role in expanding Popeyes in Canada, helping grow the brand from 20 locations to nearly 400 nationwide. This category expertise, combined with a fully integrated offering, positions the agency well to support Church’s in a competitive, fast-moving market.
The AOR assignment follows the recent agency momentum, including new client Sandbagger Holdings and the acquisition of Smaller Agency.
About Church’s Texas Chicken® / Texas Chicken™
Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken®, along with its sister brand Texas Chicken™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits™, and classic, home-style sides all for a great value. Church’s Texas Chicken® and Texas Chicken™ have more than 1,400 locations in 22 countries and global markets and system-wide sales of more than $1.5 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s® celebrated its 70th anniversary in 2022. There are over 90 Church’s locations across Canada.
About Bob’s Your Uncle:
Bob’s Your Uncle is a proudly independent, Canadian-owned creative agency on a mission to cut through the noise and craft brand stories that real people care about. In a world of cluttered feeds, endless distractions, and fleeting attention spans, we help brands not just participate in culture, but define it.
We partner with ambitious brands that want to rule their category. By combining strategic insight with bold creativity, we create work that resonates, connects, and drives action.
www.bobsyouruncle.com
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