Childhood Cancer Canada, in partnership with creative agency The Garden, launched Let’s Face the Unimaginable, a national awareness campaign designed to challenge the common response families often hear after a diagnosis: “I can’t imagine.” While well-intended, the phrase can unintentionally distance people from the realities families live with every day. Read the press release.
Glossy led publicity for the campaign, securing coverage across mainstream news outlets and international advertising trades.
The campaign generated coverage in Global News, CP24, CityNews and Healthing (Postmedia), along with industry features in Campaign, Muse by Clios and shots.
The campaign raised awareness and funds, and generated 48.9 million media impressions.
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