Mackenzie Investments and The Garden Launch Next Chapter of “See Things Others Miss”
New campaign evolves the breakthrough creative platform with sophisticated animation, surreal storytelling, and a robust OOH takeover across Toronto and Montreal
In a category where visual storytelling can follow familiar conventions, Mackenzie Investments (“Mackenzie”) is doubling down into a boldly distinctive approach. Today, the firm, in partnership with creative agency The Garden, unveiled the evolution of their “See Things Others Miss” platform, a national campaign that replaces literal financial imagery with a surreal, animated world of portals, ladders to the sky, and shifting landscapes.
Building on the momentum of last year’s brand relaunch, the 2026 campaign shifts from broad awareness to product consideration. The new work brings to life Mackenzie’s differentiated investment capabilities, including AI-powered Quantitative Investing, Private Markets and the Energy Transition, through a series of visual metaphors that illustrate how the firm identifies opportunities that others may overlook.
The hero 30-second film (and its 15-second counterparts) transports viewers into a distinctive, high-contrast animated environment. In one scene, a figure pulls back a literal brick wall to reveal a lush forest; in another, an expert eye guides a traveler across a pixelated bridge of light spanning a massive waterfall.
“The first campaign proved that behaving ‘out of category’ captures attention,” said Lindsay Eady, Executive Creative Director at The Garden. “This year, we wanted to use the inventiveness of that world to bring more of Mackenzie’s innovative approach to life. Animation allowed us to make complex stories like energy transition or quantitative models clearer and more visceral while maintaining the distinctive style that builds brand recall”.
The out-of-home creative pairs the campaign’s signature illustrative style with sharp, one-line headlines such as “Take a calculated reward” and “We go to the dividends of the earth,” reinforcing Mackenzie’s position as a partner that has built capabilities aligned to emerging investment trends. The campaign arrives at a time of significant market complexity, with geopolitical tensions shaping the investment landscape.
“This work reflects the evolution of Mackenzie and the investments we’ve made to expand our capabilities across quantitative investing, private markets and resources and energy transition,” said Fate Saghir, SVP head of marketing at Mackenzie Investments. “In complex markets, our focus is on helping investors identify opportunities others may overlook and act with confidence.”
The campaign runs alongside a broader marketing effort designed to move audiences from awareness to deeper consideration while reinforcing Mackenzie’s long-term investment expertise.
About Mackenzie Investments
Mackenzie Investments (“Mackenzie”) is a Canadian investment management firm with approximately $256 billion in assets under management as of February 28, 2026. Mackenzie seeks to create a more invested world by delivering strong investment performance and offering innovative portfolio solutions and related services to more than one million retail and institutional clients through multiple distribution channels. Founded in 1967, it is a global asset manager with offices across Canada as well as in Beijing, Boston, Dublin, Hong Kong and London. Mackenzie is a member of IGM Financial Inc. (TSX: IGM), part of the Power Corporation group of companies and one of Canada’s leading diversified wealth and asset management organizations with approximately $326 billion in total assets under management and advisement as of February 28, 2026. For more information, visit mackenzieinvestments.com
About The Garden
One of the newest members of the Humanise Collective, The Garden is one of Canada’s top independent creative and brand strategy agencies, focused on helping brands build stronger, more emotionally connected relationships with their customers. We believe in the power of brand love and work closely with our clients to help deliver the best customer experience across every touchpoint. The Garden’s client roster includes many well-loved brands such as Mackenzie Investments, Sodastream, Carlsberg, Food Banks Canada, Rakuten Kobo, Enbridge Sustain, Jack Astor’s, RVH Regional Health Centre, Bioré (Kao Canada) and Campari Canada.
Credits:
Title: See Things Others Miss
Client: Mackenzie Investments
Senior Vice President, Head of Sustainability, Marketing, and Client Experience: Fate Saghir
AVP Integrated Media: Tamarie Dobias
Executive Creative Director: Sean Davison
Manager, Integrated Media: Julia Sinyakina
Agency: The Garden
Co-Founder and Chief Strategy Officer: Shari Walczak
Executive Creative Director: Lindsay Eady
Senior Copywriter: Yasmine Moghimi
Senior Art Director: Vivienne McCarley
Executive Design Director: Adriana Ivory
VP Client Leadership: Kendell Edney
Business Lead: Delaney Brough
Project Lead: Mariana Leon Franco
VP, Head of Strategy: Allie Lochhead
Strategist: Sabesh Balasingam
Studio Director: Jamie Morren
Production Company: Wizz
Executive Producer: Matthieu Poirier
Production Manager: Melanie Gillot
Illustrator: Emmanuelle Walker
Music and Sound Design: Eggplant Music & Sound
Executive Producer: Nicola Treadgold
Associate Producer: Nick Nadeau
Music Director: Adam Damelin
Audio Engineer: Ben Spiller
French Transcreation: Bleublancrouge & Fieldtrip-productions
Producer: Elise LeBel
Project Manager: Sabrina Young
Copywriter: Karine Bouchard
Writer, editor and translator: Christian Bergeron
French Audio: Studio La Majeure
Sound mixer: Mathieu Morin
Talent: Ricardo Trogi
Media Agency: OMD
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