Porter Airlines turns its “Little Things” into Blind Boxes as part of 20th birthday celebrations
Limited-edition collection spotlights Porter’s signature flying experience and includes a chance to find a Golden Porter Pass for 20 free flights, now available for pre-sale.
For 20 years, Porter Airlines has elevated the experience of economy air travel by focusing on the little details: the quiet, personal, easy-to-miss moments that make economy flying feel considered rather than a compromise. Taking these tangible details – including the aircraft, complimentary drinks in glassware, and Mr. Porter, the unmistakable graphic raccoon who has become one of Canada’s most recognizable brand mascots – and shrinking them into a series of collectibles, the brand has launched The Little Things Blind Boxes to mark the start of its 20th birthday celebrations.
Since 2006, Porter Airlines has built its reputation on a commitment to effortless travel, genuine hospitality, and amenities that enhance the traveller’s journey, all delivered with style, care and charm. In recent years, Porter has expanded its award-winning service to destinations throughout Canada, the U.S., Latin America, and the Caribbean.
The collection extends Porter’s The Little Things brand platform, launched in 2025, and serves as the first in a series of activations celebrating the airline’s 20th birthday campaign. The Little Things brand platform and campaign were created in collaboration with Toronto independent creative agency Academy.
“Porter has earned a loyal following over 20 years by believing in the little things that make flying economy actually enjoyable, which for us are tangible and intangible details that make passengers feel welcome and cared for,” said Kevin Jackson, president, Porter Airlines. “The Little Things Blind Boxes capture that feeling by celebrating the moments our passengers have embraced, while inviting new travellers to discover what makes Porter unique.”
“Porter’s The Little Things platform celebrates the details that make flying economy feel different,” said Sabrina Babooram, partner and head of strategy, Academy. “The blind boxes turn those familiar moments of joy into something people can actually hold, moving the brand from something passengers experience to something they identify with. That’s when a brand platform starts to live beyond advertising.”
The limited-edition collection features five collectibles inspired by Porter’s signature touches, with a one-in-500 chance of discovering a Golden Porter Pass redeemable for 20 free flights to any Porter destination. Presale is now live at porter20.com.
Each blind box contains one of The Little Things (Ratio 1:5):
- Mr. Porter: He’s Porter’s little raccoon superstar and a mini travel companion.
- De Havilland Dash 8-400: The iconic Dash 8 has been a member of the fleet since day one.
- Embraer E195-E2: A big little thing taking travellers to many new places.
- Little Drink: There’s nothing quite like a generous pour served in a real glass at cruising altitude. Cheers!
- Little Luggage: A little luggage that’s just the right size for a big trip.
One thousand of each item are available. There are 20 chances to find an extra little secret (Ratio 1:500)*:
- Golden Porter Pass: Redeemable for 20 free flights—the equivalent of 10 round trips to any Porter destination.
The Little Things brand platform was built by Academy, Porter Airlines’ social agency of record. The independent Toronto agency handles brand strategy through to execution. The Little Things Blind Boxes integrated launch campaign spans owned, paid, and earned media, including all creative strategy, product design and production, social content, creator partnerships, public relations, digital media and performance.
More info on The Little Things Blind Box:
- Each The Little Things Blind Box measures 10.4 cm × 10.4 cm × 12.7 cm (4.1 in. × 4.1 in. × 5 in.) and contains a sealed foil bag to preserve the surprise until it’s opened.
- Every collectible also includes a keychain attachment, allowing it to be carried as an accessory.
- The Little Things Blind Boxes are available now for pre-sale exclusively via porter20.com for$22 US (approximately $30 Cdn), while quantities last. Fulfillment is scheduled for November 2026.
Additional 20th birthday activations are planned for the fall.
*Contest rules
No purchase is necessary to enter or win. Purchase will not increase your chances of winning. Entry is open to residents of Canada and the United States, including the District of Columbia, excluding New York and Florida, who are 18 years of age or older and have reached the age of majority in their province, territory or state of residence. The promotion ends at 11:59 p.m. ET on December 15, 2026, or when supplies are exhausted, whichever occurs first. Prizes must be claimed by 11:59 p.m. ET on January 31, 2027. Entry without purchase is available by mail. Full Official Rules, including mail-in entry instructions, prize descriptions, approximate retail value and odds of winning, are available at porter20.com. Void in New York, Florida and wherever prohibited by law. Sponsor: Porter Airlines (Canada) Limited.
About Porter Airlines
Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves North America, including a coast-to-coast domestic Canadian network, the U.S., Mexico, the Caribbean and Central America. Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and X.
About Academy
Academy is an independent Toronto agency that builds brands that matter. Creative strategy, production, pr, and media on one team.
CREDITS
Client: Porter
Director, Communications & Public Affairs: Brad Cicero
Senior Manager, Communications & Team Engagement: Robyn van Teunenbroek
Communications Specialist: Issa Bower
Communications Specialist: Brian Liu
Managing Director, Marketing: Maclin Williams
Advisor, Marketing: Marc Gagnier
Director, Brand & Creative: Michael Macaulay
Frontend Web Developer: Calum Daly
Performance Marketing Lead: Calvin Tong
Creative Agency: Academy
Art Direction: Ted Nguyen
Copywriting: Darya Nikolayeva
Social Creative Lead: Beth Ramos
Executive Creative Direction: Susie Lee
Head of Strategy: Sabrina Babooram
VP of Partnerships & Communications: Megan Leahy
Creator Partnerships Lead: Alyssa Faoro
Account Director: Isabella Wardrop
Senior Producer: Nadine Farhat
Little Things Manufacturer: Makeship
Media Agency: Porter, Academy
PR: The NBP Group, Glossy
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