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Jif // 09.17.25

Smucker’s and Jif Reinvent the PB&J

Flipping the Familiar: Smucker’s and Jif Reinvent the PB&J

The J&PB delivers a familiar favourite in a completely unexpected way.

Bready or not, the J&PB …

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CAMH // 09.12.25

“The Maze” Exposes Barriers to Mental Health Care

Inside “The Maze”: New Campaign for CAMH Highlights Barriers in Accessing Mental Health Care

With creative by Mekanism Canada, the campaign turns the maze of …

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Courage Inc. // 07.08.25

Sorry Manners

KFC Flips the Script on Etiquette in New “Sorry Manners” Campaign

Developed in partnership with indie-agency Courage Inc., KFC unapologetically celebrates the irresistible, culture-shaping power …

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Canada // 06.26.25

The Garden Wins Small Agency of the Year

The Toronto-based indie received the honour at the Inaugural Campaign Canada Awards

Independent creative and strategy agency The Garden, part of the Humanise Collective, has …

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Diamond Marketing Group // 06.03.25

Diamond Creates the World’s Most Boring Ads

This Campaign Will Put You to Sleep (And It’s Supposed To)

Diamond creates the world’s most boring ads for Sinai Health Foundation to help …

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Converse // 05.28.25

CONVERSE X KAYTRANADA

KAYTRANADA and Converse Create a Monumental Moment in Toronto

In partnership with LES SQUEAK, Converse transformed Toronto’s Princes’ Gate into a one-night-only, open-air dancefloor—delivering a …

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Advertising // 05.22.25

Bob’s Your Uncle Named AOR for Church’s Texas Chicken

Bob’s Your Uncle Named Agency of Record for Church’s Texas Chicken in Canada

The Independent agency to lead creative, media, and digital as the QSR …

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Advertising Agency // 05.20.25

Memory

Globally recognized CCO Ian Mackenzie teams up with former CMO Ryan Bullock to launch brand performance agency, Memory

Ian Mackenzie, formerly Global Creative AI lead …

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Canadian Blood Services // 05.08.25

Flipping the Script on Blood Donation Messaging

“Who’s Saving Who?” Flips the Script on Traditional Blood Donation Messaging

Diamond reimagines blood donation for Canadian Blood Services with a campaign focused on what …

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News // 05.08.25

Tiny Bullet Joins The Salmon

The Salmon is excited to announce the official signing of uber-talented director Tiny Bullet, an exceptional creative voice originally hailing from our ally across the …

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