The ALS Society of Canada has launched their first interactive campaign to assist in raising much needed funds during ALS Awareness Month (June). Lowe Roche, Toronto created the campaign, they were also behind the award-winning “Head and Shoulders” broadcast spot for ALS a couple of years back. The three interactive online banners, “Shave”, “Shirt” and “Hair”, allow a person to help somebody with ALS perform simple, everyday tasks such as dressing, shaving or combing their hair – things people with ALS lose the ability to do on their own. The banners are appearing on The Globe and Mail‘s website and MochaSofa for the month of June. They are also hosted on the microsite HelpSomeoneWithALS.ca where people can also make donations. Full credits are here.