A week ago, award-winning Toronto advertising agency GJP announced that it was closing its doors, after 20 years in business, and selling off their office contents and donating the proceeds to charity. This hilarious vid, starring GJP Chaiman Alan Gee, explains it all.
They had their sale yesterday (pics here and that’s Adrew Simon, their CCO, in the lion suit) and raised a few thousand dollars for charity. The sale lead into their closing party and halfway through the announcement was made that GJP was being reinvented as a new agency, Blammo Worldwide. See pics of the unveiling of the new Blammo logo at the party here.
“The fact is that the world has changed in important and significant ways and agencies just haven’t kept pace. We fully embrace this opportunity to do what clients are looking for today, and so much more. When people work with Blammo, they’ll learn to expect the unexpected,” says Alan Gee, Chairman.
It was with that thought in mind that Simon and Gee decided to stage the GJP Liquidation Fire Sale. “This is not about changing our name on the door and printing out some new letterhead,” says Simon. “It’s about a mindset shift that will carry through everything we do. Trust me, you’ll know a Blammo idea when you see one.”
It was a fun night. Thank you to Blammo.