It was a proud day at glossy when we found out we’d be working on this campaign via Dare Vancouver. Amour is a pay-per-view porn channel. Yep, we push porn. Our parents are proud.
The “Make Fantasies Happen” campaign consisted of three broadcast spots, “Dirty Pool”, “Officer Biggs” and “Special Delivery”, which target a mainstream audience and played (late night) on mainstream media. Dare thought the use of humor could desensitize the topic when advertised to a broad audience. Obviously, they couldn’t use actual imagery from the content, so for this campaign, they decided to make viewers feel like they were about to see an adult movie and then drive them to the TV service where this content is available. View the campaign.
With “porn” in the subject heading, this campaign gathered a lot of attention, well that and it’s amazing.