National retailer, Toys“R”Us and Babies“R”Us Canada, have chosen Toronto-based Open as their creative agency of record.
Toys“R”Us (Canada) Ltd., and Babies“R”Us (Canada) Ltd., are part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. With 74 stores nationwide, Toys“R”Us and Babies“R”Us have a large breadth of selection from pre-to-post natal care, toys, games, books, bikes, electronics and various exclusive items that reaffirm their position as the Toy and Baby authority. Open will be supporting the marketing plans for both brands through creative national campaigns in both English and French, across multiple media platforms including print, radio, and online.
“We were impressed by the creativity that Martin and Christian had infused into their previous work with our two brands”, says Liz MacDonald, Vice-President, Marketing and Store Planning, Toys“R”Us Canada. “Their retail experience and passion produce true-to-life campaigns that resonate well with our customers, so we’re excited to get started.”
Since their launch in October of 2010, Open has won numerous accounts including Cineplex, Okanagan Spring and Old Millwaukee, Newad, Bier Markt and comFree. Although Toys“R”Us and Babies“R”Us is the agency’s first national retail client, the partners, Martin Beauvais and Christian Mathieu, have many years of retail advertising experience under their belts. Mathieu worked client side for Ikea in Europe and the United States and Canada, and both Mathieu and Beauvais worked on Ikea while at Zig.
“We love retail brands,” says Martin Beauvais, Partner, Creative, Open. “They bring a nice fast pace to things, you can do great work and quickly see and feel the results. We can’t wait to get our first campaign out.”
Open’s first work for Babies“R”Us is a national radio campaign in French and English for their Baby Fest sale.
Founded in Toronto by Christian Mathieu and Martin Beauvais, Open is a creative company focusing on strategy, advertising and design. Since its inception in fall of 2010 in Toronto, Open has done work for a range of clients including Environmental Defence, Smythe, Expo, Newad, Bombardier, Casella Wines, Bier Markt, Okanagan Spring and Old Millwaukee, and comFree. http://openacreativecompany.com/
About Toys“R”Us, Canada:
Toys“R”Us (Canada) Ltd., and Babies“R”Us (Canada) Ltd., are part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us and Babies“R”Us, Canada operate 74 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.