//  04.09.13

Glossy partnered with Innocean Worldwide Canada and Hyundai Canada for the launch of “Gaspocalypse”, a 60-second spot which aired during the Canadian broadcast of the 2013 Super Bowl.

Directed by Benji Weinstein, of Steam Films/Tool of North America, “Gaspocalypse” was filmed over two days in the Mojave Desert, just outside Los Angeles, with some of Hollywood’s leading stunt drivers. The commercial tips its hat to the post-apocalyptic film genre and punctuates the fuel efficiency of the Sonata Hybrid. Read the press release.

The spot was released a week before the big game and garnered over a million views within 24 hours. By game day it had 3 million views. Here’s some of the traction on the spot: FastCompany’s Co.Create, Trend Hunter, Motor Trend, Financial PostMedia in Canada, AdRantsShoot, Little Black Book Online, Advert Lover, We Love Ad,, More About Advertising, Out to Launch and