New York-based design and visual effects studio Spontaneous is pleased to announce that Aaron King has joined them as creative director.
King is a veteran creative director who has dedicated his career to crafting ideas that move hearts, minds and brands. He prides himself on fostering an environment that produces innovative work, and he’s been the driving force behind countless iconic rebrands, promos, main titles and commercials for brands like HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW.
“Aaron is an exceptionally accomplished creative director with deep roots in design. His ability to lead and build strong teams really resonated with me,” said Cara Cutrone, Spontaneous’ VP/Managing Director. “His artistic sensibility and creative vision compliment the team at Spontaneous and will help shape our direction for the future.”
Most recently, King served as partner at Be Creative Management, where he curated world- class studios in a number of disciplines ranging from strategy to execution. He oversaw concept and design across all platforms, including commercials, promos, television packaging, motion graphics, animation, print, key art and digital and social media.
King got his start as a creative director and designer for the renowned creative agency and design house Pittard Sullivan. He would eventually land at New York-based Pure as executive creative director, where he oversaw its transformation into a commercial visual effects and design company.
Spontaneous is a Manhattan based creative design and animation studio staffed with highly skilled artists specializing in conceptual design, 2D and 3D animation, branding and visual effects. The diverse collection of artists has extensive experience working for a variety of influential brands across all categories and can speak to any creative challenge.
Spontaneous is part of Lively Group, the parent company of BlueRock, Scarlett and Ballistic. Lively Group is certified by the (WBENC) as a certified woman owned company.