Glossy partnered with 3MillionDog’s founder Geoffrey Roche on the launch of Fetch by Fetch – an April Fools poo-scented canine cologne. Read more here.
The fake campaign received traction on Marketing, Adweek’s Agency Spy (pehaps the best headline ever), Adweek’s AdFreak, The Stable, Applied Arts, Brand Channel, Little Black Book, Creative Criminals, MediaPost.
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