Subaru Canada, Inc. (SCI) is pleased to name Red Urban as its advertising agency of record. After an extensive six-month creative account review and search, a decision was reached: Red Urban won the account and was selected from a competition that included 14 of the very best agencies from across Canada. Red Urban will handle national brand advertising across all channels and dealer marketing content development for Ontario as well as the Western and Atlantic regions.
“After an intensive RFP (request for proposal) process, we selected Red Urban because it is a unique creative agency with a depth of current and relevant category experience unmatched in the industry,” said Ted Lalka, vice president of marketing and product planning. “Our decision to select Red Urban was based on their fit with our Subaru brand as well as the work they’ve already delivered for us nationally on the brand and on the retail sales level.”
Red Urban first began working with Subaru Canada in January 2015, and has developed multiple original, national campaigns to date. The agency’s compelling fully integrated campaign for the Impreza (above), Subaru’s fun-to-drive compact car, is currently in market with TV, cinema, print, digital, radio and outdoor advertising. Red Urban is also in market with national digital and online content for Subaru’s rear-wheel-drive sports coupe, the BRZ (above), as well as a print, digital and outdoor campaign for Subaru’s compact crossover, the XV Crosstrek, and print executions for a national brand campaign promoting Subaru’s commitment to safety and technology.
“Red Urban is proud to have been chosen by Subaru to be their agency partner,” said Steve Carli, president of Red Urban. “Since we opened 5 years ago, we’ve been committed to developing deep partnerships with our clients, believing that is the key to getting to ‘work that outworks’.”
“The partnership between Subaru Canada and Red Urban will certainly help Subaru stand out from the crowd while communicating our core values of safety, performance, versatility and durability,” said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “As Subaru Canada’s creative agency of record, Red Urban’s strategic, compelling and distinctive concepts will elevate Subaru Canada’s profile to keep us top of mind with consumers.”
Subaru looks forward to continuing its partnership with the Red Urban team, together with Groupe Rinaldi and OMD as the Japanese automaker moves forward to achieve its full potential in Canada. Groupe Rinaldi, Subaru Canada’s Quebec-based marketing partner for over 20 years, will continue its work for the Quebec Dealer Association, while OMD will provide media support in English-speaking provinces for national and regional campaigns.
About Red Urban
Red Urban is an award-winning advertising agency in Toronto, Canada and a member of the Omnicom group of companies. Operating as a boutique creative agency with the resources of a global network, Red Urban’s clients include Subaru, Porsche, Alexander Keith’s, Nestlé Purina and Renaissance Investments, a division of CIBC.
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 90 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @Subaru_Canada on Twitter.