Visit the Bodega

//  06.01.15
As Miller Lite’s new AOR, TBWA\Chiat\Day\Los Angeles has released a series of films set in a neighbourhood bodega.

The spots star Marco Rodriguez, of Eastbound & Down fame, as the constant tender of a bodega, great advise-giver and listener. The campaign’s intimate conversational humour is a welcome change to the category’s usual ad fare.

The are currently 8 spots on air and the campaign was shot on film and directed by Arts & Sciences Matt Aselton.

Full credits are at the bottom of the page.

Client: Miller Lite
Chief Marketing Officer: Andy England
VP of Brand Marketing, Miller Family of Brands: Gannon Jones
Senior Director, Miller Family of Brands: Ryan Reis
Director, Miller Lite: Greg Butler
Senior Marketing Manager, Miller Lite: Jeanne-ette Boshoff
Marketing Manager, Miller Lite Multicultural: Julia Watson

Agency: TBWA\Chiat\Day LA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costa
Creative Director: Mark Peters
Creative Director: Jason Karley
Creative Director: Rick Utzinger
Creative Director: Bob Rayburn
Creative Director: Matthew Woodhams- Roberts
Creative Director: David Horton
Senior Art Director: Jeff Dryer
Senior Art Director (Last Minute Gift): Chris Rodriguez
Senior Copywriter (Last Minute Gift): Guy Helm
Creative Director (Twins): Harris Wilkinson
Art Director (Twins): John Stobie
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Producer: Stephanie Dziczek
Business Lead: Jill Nykoliation
Group Account Director: Chris Hunter
Group Planning Director: Scott McMaster
Account Director: Bryan Reugebrink
Project Manager: Alice Pavlisko
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Nora Cicuto
Business Affairs Manager: Dorn Reppert
Director, Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill

Agency: Team Ignition
Senior Art Director: Erick Rodriguez
Senior Copywriter: Raul Mendez
Account Director: Giovanni Chiappardi
Account Planner: Elsa Gonzalez

Production Company: Arts & Sciences
Director: Matt Aselton
Managing Director/Partner: Mal Ward
Executive Producer/Managing Partner: Marc Marrie
Producer: Zoe Odlum
Director of Photography: Sal Totino
Production Designer: David Wilson

Editorial: Spot Welders
Editor (Advice, Silver Man): Haines Hall
Editor (One Tripper ENG, Twins, Karaoke): Kevin Zimmerman
Editor (Rivals, One Tripper SPAN): JC Nunez
Editor (Last Minute Gift, Present): Oli Hecks
Executive Producer: Carolina Sanborn
Producer: Evan Cunningham

Executive Producer: Karen Anderson
Producer: Abisayo Adejare
Colorist: Mark Gethin
VFX Lead: Mark Holden
VFX: Benji Davidson, Dylan Brown, William Cox, Sandra Ross

Music Supervision
Good Ear Music Supervision

SFX: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz

Mix: Lime Studios
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Jessica Locke: Executive Producer