http://www.youtube.com/watch?v=D6qcnNvfVYo
http://www.youtube.com/watch?v=cekXqwWjSSQ
http://www.youtube.com/watch?v=fRP_l-hZql0
As Miller Lite’s new AOR, TBWA\Chiat\Day\Los Angeles has released a series of films set in a neighbourhood bodega.
The spots star Marco Rodriguez, of Eastbound & Down fame, as the constant tender of a bodega, great advise-giver and listener. The campaign’s intimate conversational humour is a welcome change to the category’s usual ad fare.
The are currently 8 spots on air and the campaign was shot on film and directed by Arts & Sciences Matt Aselton.
Full credits are at the bottom of the page.
http://www.youtube.com/watch?v=mXSHH035TxM
http://www.youtube.com/watch?v=93T3GR63QNE
http://www.youtube.com/watch?v=LboM7omBwN4
http://www.youtube.com/watch?v=UdsohA3sIDE
http://www.youtube.com/watch?v=4a0F4Zi8FrE
Client: Miller Lite
Chief Marketing Officer: Andy England
VP of Brand Marketing, Miller Family of Brands: Gannon Jones
Senior Director, Miller Family of Brands: Ryan Reis
Director, Miller Lite: Greg Butler
Senior Marketing Manager, Miller Lite: Jeanne-ette Boshoff
Marketing Manager, Miller Lite Multicultural: Julia Watson
Agency: TBWA\Chiat\Day LA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costa
Creative Director: Mark Peters
Creative Director: Jason Karley
Creative Director: Rick Utzinger
Creative Director: Bob Rayburn
Creative Director: Matthew Woodhams- Roberts
Creative Director: David Horton
Senior Art Director: Jeff Dryer
Senior Art Director (Last Minute Gift): Chris Rodriguez
Senior Copywriter (Last Minute Gift): Guy Helm
Creative Director (Twins): Harris Wilkinson
Art Director (Twins): John Stobie
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Producer: Stephanie Dziczek
Business Lead: Jill Nykoliation
Group Account Director: Chris Hunter
Group Planning Director: Scott McMaster
Account Director: Bryan Reugebrink
Project Manager: Alice Pavlisko
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Nora Cicuto
Business Affairs Manager: Dorn Reppert
Director, Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill
Agency: Team Ignition
Senior Art Director: Erick Rodriguez
Senior Copywriter: Raul Mendez
Account Director: Giovanni Chiappardi
Account Planner: Elsa Gonzalez
Production Company: Arts & Sciences
Director: Matt Aselton
Managing Director/Partner: Mal Ward
Executive Producer/Managing Partner: Marc Marrie
Producer: Zoe Odlum
Director of Photography: Sal Totino
Production Designer: David Wilson
Editorial: Spot Welders
Editor (Advice, Silver Man): Haines Hall
Editor (One Tripper ENG, Twins, Karaoke): Kevin Zimmerman
Editor (Rivals, One Tripper SPAN): JC Nunez
Editor (Last Minute Gift, Present): Oli Hecks
Executive Producer: Carolina Sanborn
Producer: Evan Cunningham
VFX: MPC
Executive Producer: Karen Anderson
Producer: Abisayo Adejare
Colorist: Mark Gethin
VFX Lead: Mark Holden
VFX: Benji Davidson, Dylan Brown, William Cox, Sandra Ross
Music Supervision
Good Ear Music Supervision
SFX: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Mix: Lime Studios
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Jessica Locke: Executive Producer
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