Volvo – 6 Billion Hours

To promote Volvo’s new XC60, Grey Canada set out to created pre-roll ads you actually want to watch. They hyperlinked specific YouTube themes and subject matter to specific car features. Team members from Creative, Media and Analytics all worked together 24hrs/day, creating hundreds of XC60 pre-roll videos that delivered trending & topical messages in real time. In addition to ‘standard’ YouTube themes and tags.

Here’s some of the traction we obtained on this project: FastCompany’s Co.Create, Aweek’s Agency Spy, Strategy, Inspiration Room, Creative Criminals, Hot Digital, The Stable, Ads of the World, La Reclame.