Here’s another heartfelt spot for Cheerios that, unless you are made of stone, will make you cry.
It’s created by Saatchi & Saatchi New York and directed by Community Films‘ Matt Smukler, who are responsible for all the other tear-jerkers and heartwarming spots for the brand as of late (see here).
Client: Cheerios
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
VP, Executive Producer: Dani Stoller
Producer: Ali Issari
SVP Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editorial: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman
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