“Movie Titles,” starring Paul Giamatti, aired last night during the Oscars, as part of the “Hollywood Insider” film series for CenturyLink created by Arnold Boston, and directed by Furlined’s Will Speck and Josh Gordon.
CenturyLink’s high-speed broadband service provides access to endless content with its speedy Internet and interactive Prism TV; creating a world where everyone is connected to the things they love – like Hollywood. To show how CenturyLink has enabled its customers to become true critics, the brand has selected Golden Globe and Emmy Award winning actor Paul Giamatti for its new campaign, “Hollywood Insider.” Giamatti, starring in the first on-camera brand commercial work of his illustrious career, faces constant and insightful feedback from an everyday family that has watched countless movies and TV shows and expects perfection from the actor.
CenturyLink sought a celebrity that could amplify their message of simplicity and honesty, while being humorous and personable. Paul Giamatti, best known for his leading roles in American Splendor, Sideways, and Barney’s Version, fits these criteria for CenturyLink, as he appears as an earnest performer hoping to win over a family with his acting chops.
TV campaign, directed by Will Speck and Josh Gordon of Furlined, includes a number of 30 and 60-second spots that air in select markets across the US. “Hollywood Insider” also comes to life in digital and social – through unique longer-format videos that live online and support broadcast efforts, and a series of shorter-format social videos designed to let the family drop some serious “Hollywood Insider” knowledge.
Credits are posted at the bottom of this page.
Pat Glavin, VP of Marketing
Spencer Lange, Director, Marcom Strategy for Consumer Products
Rachel Zucker, Manager, Marketing – Planning & Analysis
Heather Verzwyvelt, Manager, Marketing – Planning & Analysis
Agency: Arnold Worldwide
Global Chief Creative Officer: Jim Elliott
Executive Creative Directors: Wade Devers, David Register
Creative Director: James Clunie
Associate Creative Director: Matt McGowan
Copywriter: Arthur J. Warren
Account Managers: Sasha Hartman, Simran Sudan
Project Manager: Cyan Dana
Producers: Bill Goodell, Tia DeMelis
Assistant Producer: Alissa Feldbau
Business Affairs: Lisa Mercier
Talent: Paul Giamatti, David Barnes, Ann Carr, John D’Leo, Lily Silverstein
Production Company: Furlined
Directors: Speck and Gordon
President: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: Jay Wakefield
Director of Photography: Jeff Cutter
Line Producer: Greg Schultz
Editorial: Bug Editorial
Editor: Andre Betz
Sound: Soundtrack Group, Boston
Sound Engineer: Michael Secher