“Anything Can Happen” at Niagara Fallsview Casino Resort
Life’s a little more fun when you don’t know what’s around the corner. Niagara Fallsview Casino Resort delivers excitement you can bet on with their latest TV campaign.
The latest chapter in Fallsivew’s ongoing story builds on the same level of fun and humour that consumers have come to know and love. The campaign includes four 30-second TV spots that illustrate the characteristic entertainment of Fallsview. The campaign is created by Toronto-based agency Blammo and directed by Adam & Dave of Holiday Films.
In grand cinematic fashion, the first on-air piece entitled “Goodbye” features a rain-soaked romantic hero calling up to a woman’s apartment in a Romeo and Juliet fashion. He couldn’t leave without saying goodbye. As she comes to the window, expecting him to bid her farewell, the unexpected happens – viewers are surprised to discover he is there to say goodbye to her brother, with whom he had an awesome time at Fallsview. Stay tuned for three more ads from Fallsview that depict life’s little surprises, which are to be released throughout the year.
“Our TV campaign is the next instalment of the longstanding signature Fallsview humour that has successfully appealed to our loyal customers for over a decade”, says Greg Medulun, Director of Communications. ‘We often hear about how much our patrons look forward to being surprised with new innovative creative each year.”
When it comes to entertainment, Niagara Fallsview Casino takes getting close to the action seriously. They have recently unveiled a colossal 3D billboard at Yonge-Dundas Square in downtown Toronto. It features people (actually mannequins) strapped in carnival-style, riding around a massive roulette wheel that is 32 feet in diameter! This adds another angle to the new campaign — where TV focuses on the excitement involved in the Fallsview experience, the billboard speaks to the sheer emotion involved with every exciting trip.
“Within the hustle and bustle of Yonge-Dundas Square, the billboard acts as an iconic awareness beacon for hard-working, fun-loving adults who are looking for an exciting getaway,” stated Alan Gee at Blammo, the Toronto-based creative agency behind the campaign. “It is a giant call-to-action for fun”! In true Fallsview fashion, it is a fresh and head-turning execution unlike any other.”
View Fallsview Casino Resort “Goodbye”.
View the Fallsview Casino Resort 3D Billboard in Toronto
Download “Goodbye” and a video showcasing the 3D Billboard
About Fallsview Casino Resort
Overlooking the world-famous Horseshoe Falls, Fallsview Casino Resort is an award-winning resort offering premiere entertainment and superior guest service since 2004. Featuring a CAA Four-Diamond Hotel with 374 luxury rooms and suites, Fallsview Casino Resort houses one of the largest and most-impressive gaming floors in the world with over 3,000 slot machines and 100 gaming tables. This vibrant resort property also features a full–service spa and fitness centre, a state-of-the-art 1,500-seat Avalon Theatre, dozens of dining and shopping options and over 30,000 square feet of meeting and convention space.
For more information on Fallsview Casino Resort and Casino Niagara visit fallsviewcasinoresort.com
casinoniagara.com or join us on Facebook and Twitter @fallsviewcasino @casinoniagara
TELEVISION – “Goodbye”
Client: Client: Fallsview Casino Resort
Creative Agency: Blammo Worldwide, Toronto
Chief Creative Officer: Alan Gee
Copywriters: Tom Mednick
Art Directors: Yan Snajdr
Agency Producer: Allana Lytle
Account Director: Nicole Brown
Account Supervisor: Ashley Weber
Production Company: Holiday Films
Director: Adam & Dave
Executive Producer: Derek Sewell
Line Producer: Jane Thomson
Director of Photography: Igor Jade-Lillo
Editorial: School Editing
Editor: Brian Wells
Assistant Editor: Genevieve Latour
Executive Producer: Sarah Brooks
On-line/VFX: The Vanity
Supervisor: Sean Cochrane
Supervisor: Mike Medeiros
Executive Producer: Bobbi Dedman
Audio: Pirate Toronto
Director/Partner: Vanya Drakul
Producer: Joanne Uyeyema
Transfer: Alter Ego – Eric Whip
OUTDOOR – “Roulette Wheel”
Media: Clear Channel, Kevin Leslie
Production: Media Resources, Will Thomson