Glossy partnered with The Garden on this super-viral feel-good social media campaign. Tell America it’s Great received more than 13 billion media impressions with coverage in The New York Times, Washington Post, National Post, Chicago Tribune, NPR, People, Time, FastCompany, Mashable, BBC, CBC, CNN and Jimmy Kimmel – just to name a few. The #TellAmericaItsGreat hashtag took off, with Canadians sharing messages to their southern neighbours reminding them of the reasons why they think they are great.
The campaign has almost 2 million social interactions and the campaign video (posted at the bottom if this page) has over 1.4 million views and spawned the response hashtag #TellCanadaThankYou. As a nation, Canada really cares about what’s going on in the US and with all the negativity going around, The Garden got a group of Canadians got together to send some positivity and good news to America, because many Canadians think that America, and Americans, are pretty great.