Salvation Army Holiday Campaign

Glossy partnered with GREY Canada to promote its 2016 holiday campaign for the Salvation Army. The campaign, titled “Poverty Isn’t Always Easy to See. Especially During the Holidays”, is an initiative aimed at showing that poverty exists not just on the streets, but also inside the homes of their fellow Canadians. The campaign highlights that even during this idyllic time of year, one in every ten Canadian families still live in poverty. Read the press release.

Here’s some of the traction on this thought-provoking campaign: Adweek, Forbes, Creative Review, Creativity, Huffington Post, Digital Arts, MediaPost, The Drum, Infopresse, BrandChannel, Visual News, Strategy, Advertising Week, Little Black Book, Marketing Communication News and in Strategy’s Favourite Campaigns of the Year.