Crown Royal Canadian Whisky has unveiled a new campaign titled “Live Generously and Life Will Treat You Royally.”
Via Anomaly, Arts & Sciences director Luke Monaghan directed four spots in the campaign – Greet Generously and Listen Generously are posted above. The other two spots, Welcome Generously and Tailgate Generously are posted below.
These 4 spots feature slices of life created using real people and brought to life in an observational tone as we watch the narrative play out all happens. The spots are a celebration of the moments that make our lives special, especially when there’s a little Crown Royal on the side.