“Our goal is to build awareness and educate audiences about our core purpose, which is to empower people to do good in the world,” says Leeanne Comish, chief marketing officer, WE. “Juliet’s creative and strategic pedigree made for a perfect fit to tell our story.”
Marta Cutler, creative director, WE, says, “We are an organization that leads with passion, energy and purpose, so a partnership with Juliet is a perfect match – they put all of that into their work.”
Ryan Spelliscy, co-founder of Juliet, says, “WE has an amazingly unique POV that we’re beyond excited to bring to life. And, beyond that, everyone we’ve met on the WE team has a huge heart. Their commitment to making the world better is infectious. Working with people like that is why we started Juliet.”
The work, which will run primarily in the United States and Canada will launch mid to end of next year.
WE is a family of organizations making doing good, doable. WE is made up of WE Charity, empowering domestic and international change, ME to WE, a social enterprise that creates socially conscious products and experiences to help support the charity, and WE Day, filling stadiums around the world with the greatest celebration of social good. WE enables youth and families to better the world – supporting 7,200+ local and global causes by volunteering millions of hours of service, shopping daily with an impact, and raising millions of dollars that directly benefit their local communities and the world. Globally, our teams in Asia, Africa, and Latin America have provided more than 1 million people with clean water, built 1,000 schools and schoolrooms overseas, and empowered more than 200,000 children with access to education. WE was founded more than 20 years ago by social entrepreneurs, brothers Craig and Marc Kielburger. Join the movement today at WE.org.
Juliet is an independent creative agency based in Toronto. Founded by Ryan Spelliscy, Sarah Stringer and Denise Cole, Juliet partners with brands and people that have the conviction to chase what could be. Current clients include Coca-Cola Ltd., Lyft, Signet Jewelers, On the Run, and Futurezona. For additional information on Juliet, visit wearejuliet.com or follow us on twitter @juliet_creative.