Glossy partnered with newly-launch Toronto creative shop Juliet to promote their social media stunt in partnership with Peoples Jewellers and the Toronto Zoo.
When the Toronto Zoo posted the video (above) about a bonded pair of endangered African penguins, Chupa and Ellie, showing how penguins court each other with gifts, Juliet and Peoples jumped into action and created them a one-of-a-kind necklace in honour of their love.
Juliet’s creative team then paired one of Peoples’ jewellery designers with Kazuki Uchigoshi, the famed sushi chef at Toronto restaurant Miku, to start work on a one-of-a-kind piece for Chupa and Ellie. The fish necklace, posted below, is the end result.
A video of the necklace was viewed over 175,000 times on Facebook.
Read more about this project on Adweek.
This week, @TheTorontoZoo posted about Chupa and Ellie, a penguin couple that are real lovebirds! So obviously we made them a necklace only a penguin could love. Crafted in partnership with @MikuToronto and @TheTorontoZoo. #LovePeoples #PeoplesLovesLoveBirds pic.twitter.com/6ccONBwUUV
— Peoples Jewellers (@PeoplesDiamonds) November 29, 2017