Glossy partnered with Second Harvest, the largest food rescue organization in Canada, and Toronto creative shop Bob’s Your Uncle for the launch of Been a Slice, a beer made from bread approaching its best before date. The project was created as a new and unexpected way to raise awareness about food loss, waste and rescue. Read the press release.
Been a Slice was very well-received by media. Here’s some of the coverage we obtained: Forbes, CBC News (at the 45:25 mark), Global News, CityTV News, Toronto Star, The Loop, NewsTalk1010, Indie88, Toronto.com, 102.1 The Edge, Adweek, Trend Hunter, Just Beer, Canadian Beer News, Packaging of the World, Canadian Grocer and Applied Arts,