Keep a Cart Apart

//  05.07.20


no frills® Drops Summer Anthem…and it Doesn’t Suck!
‘A Cart Apart’ teaches Canadians how to stay safe and #HaulResponsibly during the pandemic.

Today, no frills® did what no other grocery store has done before (we think), by dropping this summer’s hottest track, ‘A Cart Apart’. Half banger, half PSA, the first track from the discount retailer teaches Canadians what it means to #HaulResponsibly, as we all adjust to life during Covid-19. From social distancing to not hoarding staple items, the track walks customers through the do’s and don’ts of safe grocery shopping. ‘A Cart Apart’ was created in partnership with Toronto-based john st.

A reminder to customers that we all have a role to play in keeping each other safe, the track is also a celebration of no frills® employees across the country, working each day to keep customers safe, happy and fed.

The accompanying music video can be viewed on YouTube and across no frills® social media channels now and will be available for streaming in the coming days on Spotify and iHeartRadio. And just when you thought it couldn’t get any better, each time you view or stream, ‘A Cart Apart’, we will donate $1 to the President’s Choice Children’s Charity™ (to a maximum of $50,000). By streaming this song, you are helping support President’s Choice Children’s Charity™, as they continue to reach vulnerable children with food during COVID-19 closures across Canada.

Title: “A Cart Apart”
Client: Loblaw Companies Limited
Brand: No Frills

SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci

Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Associate Creative Director: Robbie Percy
Associate Creative Director: Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Photography Producer: Andrew LaGrave
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming

Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design, Mixing Engineer: Didier Tovel
Additional Sound Design: Alex Gluch
Executive Producer: Alison Lawee

Post Production: The Vanity
VFX Artists: Sean Cochrane, Naveen Srivastava, Andrew Farlow, Kaelem Cahill
Executive Producer: Stephanie Pennington
Producer: Katie Methot

Photographer: James Michael Chiang
FUZE / Producer: Nicole Gomez
Food Stylist: Claire Stubbs
Prop Stylist: Renee Drexler

Live Date/Air Date: May 7, 2020