Open Your Eyes

//  02.01.21

KITS Eyecare Launches “Open Your Eyes” Ad Campaign With an Aim to Enlighten

KITS, a digital eyecare platform based in Vancouver, British Columbia, has launched an integrated North American advertising campaign called “Open Your Eyes.”

“Open Your Eyes” introduces a humorous KITS Guru whose unique approach to mindfulness provides new perspectives; enlightening consumers so they can see that shopping for contact lenses and glasses should be simple – just go to

The campaign was created by OstrichCo. Based in Toronto and NYC, the agency was awarded creative and media AOR duties in September 2020 without a review. OstrichCo is led by Ostrich Founder, Patrick Scissons – formerly Global CCO of KBS (now Forsman Bodenfors).

Untitled Films produced the campaign, led by director Mark Gilbert and executive producer Tom Evelyn. The 2021 campaign roll-out includes Canada, US, and UK market.


Brand: KITS Eyewear
Chief Executive Officer: Roger Hardy
Chief Operations Officer: Joseph Thompson
Chief Marketing Officer: Rob Long

Agency/Media: OstrichCo
Patrick Scissons, Zoltan Toth, Devin McGregor, Kara Lynn Wark, Terri Vegso, Chuck Marino, Julie Marsh

Production Company: Untitled Films
Director: Mark Gilbert
Director of Photography: Trent Opaloch
Executive Producer: Tom Evelyn
Producer: Matthew MacLennan
Casting: Sean Milliken

Editorial: Saints Editorial
Editor: Brian Williams
Assistant Editor: Corinne Grans-Wood
Executive Producer: Michelle Rich
Producer: Mackenzie Goodwin

Audio: The Eggplant
Audio Director: Adam Damelin
Executive Producer: Nicola Treadgold
Audio Engineer: Dan Horton
Sound Designers: Peter Pacey & Benjamin Spiller

Post: Ostrich Studios | EPS
Mark Driver, Paul Moyer, Joseph Murnaghan, Helen Thach, Andrew Minett, Tim Camilleri