For the sixth year in a row, Glossy partnered with Toronto agency Bensimon Byrne and its sister PR agency Narrative to promote White Ribbon’s campaign, Short Life Stories.
The campaign follows the life of a transgender woman from her transition onward. This campaign delves into her journey as she embraces her authentic self, a path for some that is often tragically disrupted and cut short by transphobia and gender-based violence.
The PSA is a call-to-action in response to the rising hate, discrimination and violence against the transgender communities. White Ribbon’s primary objective, as a dedicated ally to the transgender communities, is to facilitate constructive dialogue that diminishes transphobia, promotes healthy masculinities and allyship, and, in turn, works towards the prevention reduction of all forms of gender-based violence in today’s society. Read the press release.
Here’s some of the ad trade coverage we obtained on this campaign: AdAge, Communication Arts, Muse by Clio, Shots, Adweek, Shoot, Campaign Brief.
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