Glossy partnered with DoorDash Canada and Toronto agency Hard Work Club to secure ad trade PR for the Canadian launch of the first campaign under the global “Your Door to More” master brand platform. The campaign celebrates the excitement of hearing the doorbell ring and the anticipation of getting exactly what you need, right when you need it.
Directed by award-winning director Nick Ball (OPC) and with choreography by two-time Grammy-nominated and Emmy-winning choreographer Ryan Heffington, the campaign videos—narratively driven by dance and set to The Hamburger Song by Bobby Moore & The Rhythm Aces—are a cinematic feast for the eyes and ears. Capturing a variety of customer experiences, the campaign highlights how DoorDash is “Your Door to More,” providing that extra boost to make life easier whenever it’s needed.
The campaign was incredibly well-received and obtained coverage in Adweek, AdAge, Creative Review, Campaign, Muse by Clio’s, Applied Arts, and Shots. For more information on its creation, there’s a Behind the Work feature on Little Black Book.
Comments