Despite years of progress, Canadians with Down syndrome continue to face systemic barriers that limit their access to education, healthcare, employment, housing, and recreation. To raise awareness and drive change, the Canadian Down Syndrome Society (CDSS) launched It Was Never Okay: Forward Not Backward—a national awareness initiative created in collaboration with photographer Hilary Gauld, who has spent over a decade photographing individuals with Down syndrome.
The center of the campaign is a striking photo series featuring five side-by-side images, each highlighting a critical advocacy issue. Designed to spark public and political conversation ahead of the upcoming Canadian federal election, the campaign urges Canadians to sign a petition in support of policy changes that would protect and advance the rights of people with Down syndrome. Read the press release.
Here is some of the publicity we obtained on this project: CityTV Toronto, CP24, National Post’s Healthing, CityNews Vancouver, CTV News Calgary, The Shift with Patty Handysides AM800 Windsor.
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