Lucrecia, on set for Ensure.
Holiday Films Welcomes Director Lucrecia for Canadian Representation
Buenos Aires-born, London-trained filmmaker brings a hyper-real visual language shaped by photography, music videos and instinct-driven storytelling
Holiday Films has signed director Lucrecia for Canadian representation, adding a filmmaker known for her striking visual worlds, emotionally grounded characters and instinct-led approach to storytelling.
Originally from Buenos Aires, Lucrecia studied photography in London, where she developed the visual foundation that continues to shape her work today. Her transition into film brought with it a distinctive style, defined by hyper-real aesthetics, bold narrative choices and a sensitivity to performance, that carries across both commercial and music video projects.
Lucrecia’s work is driven by a deeply intuitive process. Ideas arrive quickly, and early instincts guide her creative direction, resulting in films that feel cohesive, deliberate and emotionally resonant. Central to her approach is a philosophy of “directing with love,” creating an environment where collaborators feel supported, performances can evolve naturally, and ideas can be pushed further. The result is work that is visually striking, yet grounded in trust, collaboration and human connection.
She has built an impressive body of work in music videos, collaborating with globally recognized artists including Ashnikko (“Hi It’s Me,” “Stupid”), Jade Thirlwall (“Fuck You For Now”), Bree Runway featuring Missy Elliott (“ATM”), Sia (“Ain’t Stoppin”), and Steven Wilson featuring Elton John (“Personal Shopper”). Her video for “Hi It’s Me” earned a win at the UK Music Video Awards, where she has also been nominated four times, including for Best Director and winning Best Pop Newcomer.
In the commercial space, Lucrecia has directed work for brands including Ensure, Peroni, Oxfam, Bibigo, LGBT Foundation and Nando’s. Her work for Ensure uses real people rather than actors, bringing a high-energy, almost sports-driven intensity to stories that celebrate older generations in an unexpected way. For Oxfam’s 75th anniversary, she introduced a more kinetic, music video-influenced editing style to the fashion-forward storytelling.
To introduce her to the Canadian market, Holiday Films has created a launch video offering a closer look at Lucrecia’s creative process and perspective. In it, she speaks candidly about her instinct-led approach, her philosophy of directing with love, and the influences that shape her distinctive visual storytelling.
“Lucrecia has a very clear voice,” said Josefina Nadurata, Founder, Holiday Films. “There’s an immediacy to her ideas and a precision in how she brings them to life. Her work feels both visually striking and emotionally intuitive, which is a powerful combination.”
“A big part of what drew us to Lucrecia is how she works with people,” adds Nadurata. “She leads with generosity and creates a genuinely safe, nurturing environment on set. That kind of atmosphere brings out the best in everyone, from cast and crew to agency and client partners, and you can feel that in the final work. There’s a sense that more is possible in her films, and she has a way of helping people get there.”
Meet Lucrecia and explore her process, inspirations and body of work, in the video below.
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