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Archive January, 2012

Barbie Art Tribute

Posted January 31, 2012

I loved Barbie growing up. Super Star Barbie (1977) and Ballerina Barbie (1976) were my favourites. And I love this project by Jocelyne Grivaud which incorporates the iconic doll into some of the world’s most famous works of art.

Click to view more. Scooped from Flavorwire.

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Bear 71

Posted January 27, 2012

Jam3, in collaboration with the National Film Board, have just completed the interactive documentary, Bear 71. The multi-user experience launched alongside an installation at the Sundance festival entitled “Bear 71 Live”. The narrative follows the life of a female grizzly bear in Canada’s Banff National Park from the moment she is tagged and collared by park rangers to the moment of her untimely death. Created by Jeremy Mendes and Leanna Allison, the story is narrated by Mia Kirshner from the bear’s perspective, but users witness it through real footage collected from surveillance cameras that encompass the park.

Read more and see a video showcasing the project.

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Multi-Device Game Play Experience

Posted January 27, 2012

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Toronto-based Kolody has launches first of its kind multi-device game play experience for Johnny Test. The ground-breaking new game play experience developed for Canadian cable network Teletoon has become the first ever to allow players to place multiple iOS devices side-by-side and play co-operatively as if using one screen.

Read more.

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Blacklist for Ray-Ban

Posted January 23, 2012

Glossy worked with New York based Blacklist to announce their signing of director Saiman Chow and promote his first spot with them, “Rare Prints” for Ray-Ban, via Marcel, Paris.

The stop-motion spot is based on a print ad Ray-Ban had already created featuring nesting dolls. Loving the concept of the matryoshka dolls, Chow wanted to push it further to create a fun and unique animation with many layers that is surprising to the viewer.

“The layers are made of different materials which help add interest to the animation,” explains Chow. “The components are handmade and it is important for them to convey that tactile sense throughout the piece. As the animation is a short one, only 15 seconds, so we wanted to have the piece be visual feast for the entire time frame.”

Chow used a broad range of materials to create the piece. The model’s head is made with clay, yarn for the skull and different color paper for the beard. Chow wanted each head within the piece to reflect a distinctive personality and contrast against each other. ”We also used a live chameleon, which was a nice addition against the handmade props,” adds Chow. “The sensibility and timing of the piece was based on the Mondrian styled sunglasses. We wanted the pacing to have a turn of the century, French accordion like feel.”

View an article on the spot in Communication Arts.

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Whistler Film Festival

Posted January 11, 2012

At the Whistler Film Festival you won’t find the usual Hollywood movies. So Dare Vancouver created an ad campaign that tells unexpected stories.

Glossy worked with Dare to promote the three trailers created for the festival. The three spots all begin like predictable Hollywood movies, but take a hard left turn. See the work and read the full press release here.

Some traction: Adweek Ad of the Day, Marketing Magazine, Strategy MagazineApplied Arts, CreativityStimulant,  Computerlove, AdRants, Out to Launch.

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2012 VW Beetle Launch

Posted January 11, 2012

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The Volkswagen Beetle has been many things over the years. But whether playing the role of the friendly, utilitarian car of the people, or a smile-on-wheels with a flower vase by the steering wheel, it’s also always been a single-minded exercise in progressive, iconic design. The latest incarnation of the Beetle is no exception. Although lurking beneath a shell that harkens back to the original is a machine that’s dedicated to performance and driving enjoyment.

While a focus on performance is definitely a new direction for the Beetle, innovation has always been a hallmark of the car’s personality, so Volkswagen Canada and Toronto advertising agency, Red Urban, agreed that innovation must also inform the marketing effort to launch the Beetle in Canada. To this end, much of the Beetle out of home advertising in Toronto and Vancouver offers an enhanced experience, using augmented reality (AR), a technology that allows people to use mobile devices like iPhones and iPads to see animations on the advertising that are triggered by markers embedded in the ads themselves.

Red Urban Canada and Volkswagen Canada brought Glossy on to get the word out about this innovative ad campaign.

Traction: Digital Buzz, Creativity, Agency Spy, Advertising/Design Goodness, Simply Zesty, Marketing Magazine, Smarter Creativity, Ads of the World, Viral Jungle, Stimulant, DailyDOOH, Five Cool Things.

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Look Pretty Without Poison

Posted January 9, 2012

In the latest from Toronto agency Open for Environmental Defence, directed by my lovely friend Aleysa Young of Partners Film, Canadians are asked to face the facts about what they put on their faces.

See the spot. Read the scoop.

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