Marie-Lise Campeau and Jeff Dack Named New Leaders of Lowe Roche
Lowe and Partners Announces Co-President Roles for Toronto Executives
Lowe and Partners announced today the promotions of Marie-Lise Campeau and Jeff Dack to co-lead Lowe Roche, the global network’s Toronto operation. In their new roles, Campeau has been named Co-President, Chief Operating Officer, responsible for agency operations, account management and production excellence; Dack has been named Co-President, Chief Strategy Officer, responsible for client strategy, creative excellence and business development.
“Marie-Lise and Jeff are accomplished executives with the expertise to lead our clients, team and operations in Toronto,” said Michael Wall, Lowe and Partners CEO. “Both will have key roles in delivering powerful ideas for our clients, as well as driving growth in the Canadian market.”
Campeau joined Lowe Roche in 2011 and was named Managing Director in 2013. With a 20-year track record of proven, strategic, integrated platform and innovative solution development, driving growth for large-scale national and international clients, she has led the work for agency client brands including: Bell Canada, Nestle Purina, Home Depot, Procter & Gamble, Yellow Pages, Heart & Stroke Foundation, Johnson Insurance, Unilever, Metro Grocer, and TFO. Prior to Lowe Roche, Campeau was VP, National Client Leader, at Cossette for more than nine years.
Dack, Chief Strategy Officer at Lowe Roche since January, has over 15 years experience in strategic planning and creative roles on both the agency and client sides. Prior to Lowe Roche, Dack was a Marketing Executive with Jamieson Vitamins, Canada’s largest, most successful brand in the category. With agency experience at TAXI, GWP Brand Engineering, Cossette, Nucleus, Zig and TBWA/Chiat Day, he has worked on more than 65 brands including: Coke, McDonalds, Molson, Nike, Boston Pizza, Canadian Tire, Heineken, and Cadbury.
Campeau and Dack will fill the role previously held by Monica Ruffo who departed Lowe Roche in February.
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Press Contact:
Shannon Stephaniuk
Glossy (on behalf of Lowe and Partners)
+1 416 301 0506
shannon@glossyinc.com
About Lowe and Partners
Lowe and Partners is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in brand strategy, communications planning and through the line advertising with Lowe, digital marketing with Lowe Profero, and strategic activation and shopper marketing via Lowe Open. Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us at www.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.
About Lowe Roche
Lowe Roche is an innovative, integrated, full-service marketing communications agency that specializes in brilliant strategy and award-winning creative execution for consumer brands across all categories. A recipient of worldwide acclaim for their work including creative awards such as Cannes Gold Lions, Clios and One Show Pencils, as well strategic awards, such as Effies, Cassies, and David Ogilvy Awards, Lowe Roche has been among Canada’s Top 10 Agencies of the Year 21 times in its 24-year history. The agency partners with some of the world’s most innovative brands, including Unilever, TFO, Johnson Insurance, Warner Bros., Nestle Purina, and Canadian Cancer Society among others. Lowe Roche is a part of Lowe and Partners, a global network with over 90 agencies in 65 markets. For more information, visit www.loweroche.com
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