Lucky Iron Fish

//  06.25.15



This little iron fish won the Product Design Grand Prix in Cannes last night.

As the case study above shows, Geometry Global in Dubai, United Arab Emirates, approached the problem of iron deficiency in Cambodians by trying to find ways to more iron into their diet. One way, they found, was to simply put a piece of iron into skillets and pans while cooking. But Cambodians were not keen to do this, until they made the piece of iron into the shape of a fish. Great stuff.

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