The Garden is pleased to announce that Dic Dickerson has joined the team as Managing Director.
Bringing over a decade of integrated leadership experience working on both agency and client-side, Dickerson provides Toronto-based creative company The Garden with a great range of category experience across a number of segments. His most notable work includes re-launching the Corona brand in Canada and overseeing multiple Canadian product launches for both Nissan and Audi. Most recently, Dic led SVEDKA towards their goal of becoming the number one imported vodka brand in the US, while simultaneously being recognized as the number two spirits brand on social media globally.
“Our industry is in a constant state of change and Dic brings a flexible leadership style that will allow The Garden to continuously adapt and change with it,” said Shane Ogilvie, Co-Founder, Creative Director, at The Garden. “He’s a super sharp, buttoned down guy, with this inspired creative side to him – a pure problem solver and integrated thinker. He also happens to have one of the best handles in advertising.”
“Joining The Garden was a great opportunity to help build a new agency approach from the ground up,” added Dickerson. “I really like being a part of something new and fresh, where you’re encouraged to look at things differently, and provide creative solutions that aren’t influenced by historic disciplines. The beauty of The Garden is that we focus on solving problems first and foremost, the outputs are never pre-determined, so it allows us to approach every client challenge in a unique, relevant way.”
The addition of Dickerson is part of a period of significant growth for The Garden, which, after less than a year in business, has added several new clients, including IZ Fashion, WIRELESSWAVE, Tbooth Wireless, Standard Innovation, The United Way and the Detour Coffee Company. Dickerson has been busy since joining the agency, contributing to acquiring their newest client win, Shiny Apple Cider, as well as helping to lead a project for the Scene loyalty program.
Dickerson arrives at the The Garden from Bensimon Byrne where he served as Business Lead. Prior to that he worked as an Account Director at Zulu Alpha Kilo for over four years.
About The Garden
The Garden is a creative company, headquartered in Toronto, who believes that brands need to start focusing less on the impressions they buy and more on the impressions they make. Through the development of a strong strategic foundation and a holistic approach to creative problem solving and design, The Garden helps companies uncover the ‘why’ in what they do, in the hopes of making every connection point an opportunity to build stronger, more lasting relationships with their customers. thegardencollective.com
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