Glossy partnered with Publicis Canada to secure international ad trade and design media coverage for The Silent Edition, a campaign for the all-new 2026 Jeep Cherokee Hybrid that reimagined automotive photography through the lens of wildlife conservation.
The campaign enlisted conservation photojournalist Patricia Homonylo to photograph wildlife entirely from inside the vehicle. Using the Cherokee Hybrid’s quiet electric capability and off-road performance, Homonylo was able to capture rare, intimate moments in nature without disturbing the animals or their environment.
The resulting campaign challenged traditional automotive advertising conventions by positioning restraint, silence, and minimal disruption as a new expression of vehicle capability. The photography appeared across print, digital, and social executions, including placements in National Geographic and Canadian Geographic.
The campaign garnered more than 5.5 million media impressions and received strong international coverage across the advertising and creative industries, with notable features in Ad Age, The Drum, Communication Arts, Muse by Clios, Abduzeedo, AdStasher and shots.
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