GJP Becomes Blammo

//  11.18.10

Glossy worked with Toronto advertising agency GJP on their Closing Down Liquidation Fire Sale and relaunch as Blammo Worldwide.

The closing and sale garnered national and international media attention and GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the agency’s “closure”. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.

Here’s a case study video of this successful campaign.