Evergreen for Open

//  04.24.13

Evergreen Chooses Open as Advertising AOR

Evergreen, a national organization that make cities more livable, has chosen creative agency Open as its Advertising Agency of Record. Open will be working with the organization on multiple fronts, from branding, marketing and advertising, to promoting their community events.

Open’s first project with Evergreen is Ride the Ravines, an annual charity bike ride through 25 kilometres of Toronto’s bikeway network in support of Evergreen’s work to green our city and promote active living. Open branded the event, creating an entire identity, and developed all the marketing, advertising and promotional materials for the ride. The campaign consists of posters, t-shirts, print advertising, online advertising support, an online registrant package, and ambient executions like bike spoke cards.

“We share Evergreen’s passion to promote the sustainability of healthy city living and are very excited about this partnership,” says Christian Mathieu, Partner, Strategy, Open. “We love how they marry big thinking with a hands-on approach to things.”

“They simultaneously think big while ensuring they act on those big ideas and make them come to life,” adds Martin Beauvais, Partner, Creative, Open.
“Evergreen is a perfect fit for what we do at Open,” adds Beauvais. “We will be involved in big strategic thinking with them while using design and advertising to help them make their projects come to life. It is also important for us at Open to work on projects that have a great impact in our own backyard here in Toronto.”

“We are thrilled to be working with Open,” says Evergreen’s Creative Director, Lea Anne Armstrong. “We are growing our brand and looking for creative solutions, strategic thinking and commitment to a collaborative process—Open offers all three..”

About Evergreen
Evergreen is a not-for-profit organization that makes cities more livable. By deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments, Evergreen is improving the health of our cities—now and for the future.
http://www.evergreen.ca

About Open
Founded in Toronto by Christian Mathieu and Martin Beauvais, Open is a creative company focusing on strategy, advertising and design. Since its inception in fall of 2010 in Toronto, Open has done work for a range of clients including Environmental Defence, Smythe, Expo, Newad, Bombardier, Casella Wines, Damiva, Bier Markt, Comfree and Cineplex. New additions to the client roster include Toys “R” Us Canada and Okanagan Spring and Old Millwaukee.
http://openacreativecompany.com/

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Advertising, Canada, News

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