MINI Roller Coaster

http://www.youtube.com/watch?v=K8DQtskk7UQ

Glossy worked with Anomaly and MINI Canada to promote the MINI Roller Coaster – an experiential campaign where three MINIs were converted into a roller coaster (of sorts). Read the full press release.

Here’s some of the traction that this stunt garnered – PSFK, Media in Canada, Design Taxi, Campaign Brief, Creativity, Marketing, The Inspiration, Ads of the World, AdRants, Design Boom, The Drum and Little Black Book.