Cheerios

Glossy worked with LA-based Community Films to promote its latest heartfelt spot for Cheerios via Saatchi & Saatchi New York. The spot, called “Grandpa,” is directed by Matt Smukler, who has teamed up with the brand and agency on a number of memorable ads — most notably, the one with the interracial family that caused such a stir in 2013.

Here’s some of the love “Grandpa” received – Creativity, Huffington Post, Adweek, FastCompany’s Co.Create, Ads of the World, Agency Spy, Adland, The Stable, The Drum.