This Action Figure Will Make You Cry

//  12.17.18

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Holiday tear-jerker alert! Community Films’ directorial trio JEAN have created a duo of spots for Lifetime to promote its holiday movies. The two spots, “Action Figure” and “Frosted Love,” are post of Lifetime’s existing “It’s a Wonderful Lifetime” campaign. They were created in-house at Lifetime and were written and directed by JEAN.

“Action Figure” tells the story of a boy who never goes anywhere without his favorite toy – a soldier that is his constant companion and best friend. Whether he’s practicing his clarinet or playing catch with his dad, he’s never without his toy soldier. As summer gives way to fall and then the Christmas season we see our boy happily going through life, but at the same time we sense a hint of melancholy in his spirit. This gives way to pure joy on Christmas morning, but not for the reasons you might expect. It’s someone other than Santa who makes this little boy’s dreams come true.

“Frosted Love” is a story about finding love at the Holidays. When a new neighbor moves in next door a flirtatious back and forth begins, but it’s done exclusively by writing on the frosted windows of each other’s homes. As we move deeper into December the temperature outside drops, things heat up between our burgeoning couple. The courtship increases until finally they meet face to face. It’s only then that we reveal the big twist. You’ll have to watch to reveal it.


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Credits:

“ACTION FIGURE”
Client: Lifetime
Written by: JEAN
Directed by: JEAN
SVP brand Creative: Valerie Albanese
Creative Director: Mariclare Lawson
Producer: Sarah Walker
Production Company: In House
Line Producer: Josh Rothfeld
Editor: Crandall Miller at Whitehouse Post
Assistant Editor: Paul Chung
Director of Photography: Don Davis
Production Designer: Marko Orso
Sound Design/Mix: Dave Wolfe at Mr Bronx Audio
Colorist: Milan Boncich at Carbon VFX

“FROSTED LOVE”
Client: Lifetime
Written by: JEAN
Directed by: JEAN
SVP brand Creative: Valerie Albanese
Creative Director: Mariclare Lawson
Producer: Sarah Walker
Production Company: In House
Line Producer: Josh Rothfeld
Editor: Crandall Miller at Whitehouse Post
Assistant Editor: Paul Chung
Director of Photography: Don Davis
Production Designer: Marko Orso
Sound Design/Mix: Geoff Strasser at Mr Bronx Audio
Colorist: Milan Boncich at Carbon VFX

Categories
Holiday Campaign

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