White Ribbon: Boys Don’t Cry

Glossy partnered with Bensimon Byrne to promote its short film, “Boys Don’t Cry”, for White Ribbon.

Launched on Anti-Bullying Day, and directed by Oscar-nominated director Hubert Davis, the PSA is a heart-wrenching look at the root of toxic masculinity, the role it plays in gender-based violence and how easily it might be prevented. Read the press release.

Here’s some of the coverage obtained by Glossy: FastCompany, Ad of the Day on Adweek, an Editor’s Pick on AdAge, Creative Review, Communication Arts, The Drum, Strategy, Your Shot in Little Black Book, The Best Work You May Never See on Shoot Magazine, The Message, Shots and The Stable.