Go Back to Africa

Glossy partnered with FCB/SIX and Black & Abroad to obtain media coverage on Go Back to Africa, a tech-driven digital campaign that reframes the negative message into an inclusive call to action celebrating the continent’s diversity. Read the press release.

The campaign won the Creative Data Grand Prix at the 2019 Cannes Lions. Here’s some of the coverage obtained by Glossy: HuffingtonPost, Contagious, Adweek, AdAge, Little Black Book, Strategy, The Stable and TravelPulse.