KITS Eyecare Launches “Open Your Eyes” Ad Campaign With an Aim to Enlighten
KITS, a digital eyecare platform based in Vancouver, British Columbia, has launched an integrated North American advertising campaign called “Open Your Eyes.”
“Open Your Eyes” introduces a humorous KITS Guru whose unique approach to mindfulness provides new perspectives; enlightening consumers so they can see that shopping for contact lenses and glasses should be simple – just go to KITS.com.
The campaign was created by OstrichCo. Based in Toronto and NYC, the agency was awarded creative and media AOR duties in September 2020 without a review. OstrichCo is led by Ostrich Founder, Patrick Scissons – formerly Global CCO of KBS (now Forsman Bodenfors).
Untitled Films produced the campaign, led by director Mark Gilbert and executive producer Tom Evelyn. The 2021 campaign roll-out includes Canada, US, and UK market.
CREDITS:
Brand: KITS Eyewear
Chief Executive Officer: Roger Hardy
Chief Operations Officer: Joseph Thompson
Chief Marketing Officer: Rob Long
Agency/Media: OstrichCo
Patrick Scissons, Zoltan Toth, Devin McGregor, Kara Lynn Wark, Terri Vegso, Chuck Marino, Julie Marsh
Production Company: Untitled Films
Director: Mark Gilbert
Director of Photography: Trent Opaloch
Executive Producer: Tom Evelyn
Producer: Matthew MacLennan
Casting: Sean Milliken
Editorial: Saints Editorial
Editor: Brian Williams
Assistant Editor: Corinne Grans-Wood
Executive Producer: Michelle Rich
Producer: Mackenzie Goodwin
Audio: The Eggplant
Audio Director: Adam Damelin
Executive Producer: Nicola Treadgold
Audio Engineer: Dan Horton
Sound Designers: Peter Pacey & Benjamin Spiller
Post: Ostrich Studios | EPS
Mark Driver, Paul Moyer, Joseph Murnaghan, Helen Thach, Andrew Minett, Tim Camilleri
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