Freaky Finger Lickin’ Good

//  10.24.22


To celebrate Halloween, KFC Canada is making a bid for the top spot on one of the biggest food-ordering nights of the year, officially changing its tagline to ‘Freaky Finger Lickin’ Good’ until October 31.

Bold, spooky-inspired creative and owned assets show this season’s most infamous figures – witches, mummies and vampires – helping themselves to KFC’s crispy, juicy, 100% Canadian, hand breaded Original Recipe chicken. No matter how freaky the finger – KFC is the ultimate Finger Lickin’ Good choice.

“We’ve leveraged two of KFC’s strongest assets –our classic tagline and iconic bucket – to take over this season’s spookiest night of the year,” says Azim Ahktar, Director, Marketing, KFC Canada. “Halloween’s hottest accessory is the trick-or-treating bucket, so it was only natural we transform our world-famous bucket into a glowing, gothic, must-have moment for KFC fans across the country. This bucket ‘glow-up’ comes through in our creative, full of Halloween’s most prominent figures helping themselves to a freaky finger lickin’ good piece of chicken, and through our social contest giveaway – where consumers can get their hands on a limited-edition KFC bucket ahead of the big night.”

In addition, KFC launched a social giveaway contest for custom KFC glow-in-the-dark buckets. In a reimagining of the brand’s iconic bucket, KFC created reusable glow-in-the-dark buckets, perfect for trick-or-treating. Consumers are invited to enter the contest for their chance to win.



Title: It’s Freaky Finger Lickin’ Good’
Client: KFC Canada
Chief Marketing Officer: Katherine Bond-Debicki
Director, Marketing: Azim Akhtar
Brand Communications Manager: Laura Mallozzi

Creative, PR and influencer lead agency: Narrative
Chief Creative Officer: Joseph Bonnici
Creative Director: David Mueller
Associate Creative Director: Ana Segurajauregui
Senior Producer: Caroline Clarke
Managing Director: Cathy Mitchell
Account Director: Sheri Clish
Vice President: Lauren Baswick
Editor: Jamie Kaiser
Online: Jamie Kaiser
Audio: Jamie Kaiser

Media Agency: Wavemaker

Production Company: Fuze Reps
Photographer: Chris Robinson
Motion Director: Chris Robinson
Executive Producer: Nicole Gomez
Motion CameraOp: Hugh Read
Camera Assistant: Adam Coish
Food Stylist: Adele Shaw
SFX Makeup: Karlee Morse
Wardrobe Stylist: Jillian Vieira

Halloween, KFC, Narrative