Glossy partnered with Broken Heart Love Affair and Go RVing Canada to obtain ad trade coverage on the latest chapter of its “Wildhood” brand platform.
“Find Your Wildhood” marks the evolution of the platform and speaks to the power of surrendering who you pretend to be every day, to who you truly are at your core. That message is powerfully delivered through a richly cinematic spot shot on film and directed by OPC’s Natalie Rae. Read the press release.
The campaign received coverage in Adweek, AdAge and AdAge’s Top 5 Creative Campaigns You Need to Know About Right Now, Muse by Clio, The Message, Strategy, shots, Little Black Book and LBB’s Behind the Work.